A Wise Move from Eley Kishimoto and Cancer Research UK Global design duo and Cancer Research UK team up to create a bag for life
Cancer Research UK and design duo, Eley Kishimoto, have teamed up to produce an organic cotton re-useable shopper. Encouraging consumers to shop with a conscience and reduce the amount of plastic used in-store, this season’s ‘must have’ eco friendly bag will be available throughout Cancer Research UK’s 600 nationwide stores from March 1st 2008 at only £2.99.
For stockists information and news please visit /www.cancerresearchuk.org/shopping
Already a lucky mascot for Eley Kishimoto, the owl is widely recognised as a symbol of wisdom, guardianship and renewal of life. The sentiment and design were ideal to help raise awareness for Cancer Research UK, whilst helping to protect the environment. The water based printing inks and organic cotton material were obvious choices, and reflect the importance of responsible production. All profits raised from the collaboration will go towards research into beating cancer.
“We’ve had friends with cancer and therefore we were very keen to design something where profits would help eliminate, control or improve quality of life for sufferers. We are delighted to be involved with Cancer Research UK for this exciting project.”
Mark and Wakako of Eley Kishimoto
Cancer Research UK’s retail director, Simon Ledsham, says of the collaboration, “We’re very excited about the collaboration with Eley Kishimoto as it will help us reduce our use of plastic bags in stores while also helping to fund vital research to fight cancer.”