The Anthropologie flagship store on Regent Street opens to the public on 24th October 2009.
Designing a range of 4 key pieces, under new label EK JAM FACTORY, expect signature EK prints and patterns.
200 pieces per style limited edition worldwide, available exclusively at Anthropologie in store and online.
Lattice print cotton trench
Rosette print silk dress
Merino Wool Mushroom cardigan
Lambswool fairisle tunic dress
“We are happy to have the opportunity to launch our new label ‘EK Jam Factory’ through the collaboration with Anthropologie, with the opening of the new store in Regent Street. It’s a harmonious relationship that has enabled us to create and manufacture very signature pieces. With this new adventure, we will hopefully attract a new customer base for both Anthropologie and ourselves. Already huge in the US, we believe that once the new store opens in the UK, awareness for the brand and product will escalate very quickly.
The quality and intimacy that has already been discovered with this collaboration, shows that Anthropology is a company with integrity at its heart.
We look forward to a long standing close working relationship with Anthropologie and from this first endeavour, continue to offer product that sits perfectly for their new English customer.”